Economic Globalization of Sport keynote from class

Football Team or TNC (Trans-national corporation)?

Case Study: Manchester United.

1. Why do you think Manchester United have been so successful in their off field activities?
2. Is the sporting success of a team linked to the business success of a team?
3. Does business 'honor' sport or degrade it?
4. Is Manchester United a football club first or a TNC? Does it matter?

Resources

• http://www.forbes.com
• Read more: http://www.businessinsider.com/manchester-uniteds-financials-and-sponsors-2012-8?op=1#ixzz27TDt9YQy
• http://www.dailymail.co.uk/sport/football/article-2131936/Manchester-United-richest-club-world--Forbes-list.html
• Is Money Ruining "Our" Beautiful Game of Football?

Homework

Reading: Brand It Like Beckham

Question: What do you think is the "lesson for European leaders" the author is suggesting? Do you agree?

• Write a thoughtful response (around 300 words) to one of the questions above in your class discussion page in the toolbar on the left.
• Comment on at least two other responses. One of your comments must be to a response without any comments. Make this something more substantial than, "Great Response!"